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AISOFTAGENCY
Facebook & Instagram advertising

Meta ads that grow revenue, not just reach

Full-funnel campaigns, creative testing and Conversions API tracking — managed by specialists and reported in revenue.

01
-41%Cost per lead
02
3.4×Return on ad spend
03
3×Enrolments
Our approach

Everything that drives profitable Meta campaigns

  • Creative that converts

    Static, carousel and video creative built for systematic testing.

  • Full-funnel structure

    Prospecting, retargeting and retention working together.

  • Accurate tracking

    Pixel plus Conversions API and CRM offline conversions.

  • Weekly optimisation

    Budgets, audiences and creative refined every week.

  • Transparent reporting

    Live dashboards in cost per qualified lead and revenue.

  • Efficient retargeting

    Frequency controls and exclusions that protect your budget.

Process

How we run your campaigns

  1. 011–2 weeks

    Discovery

    Workshops with your stakeholders to understand goals, users, constraints and what success looks like in numbers.

    • Goals & KPIs
    • Stakeholder interviews
    • Project brief
  2. 021–2 weeks

    Research & Strategy

    Market, competitor and user research turned into a clear product, content and technical strategy.

    • User journeys
    • Information architecture
    • Technical plan
  3. 032–4 weeks

    Design

    From wireframes to a polished design system and high-fidelity prototypes validated with real users.

    • Wireframes
    • Design system
    • Interactive prototype
  4. 044–12 weeks

    Development

    Senior engineers build in short sprints with weekly demos, code reviews and automated quality checks.

    • Sprint demos
    • Production code
    • CI/CD pipeline
  5. 051–2 weeks

    Testing

    Functional, performance, accessibility and security testing across devices before anything reaches users.

    • QA report
    • Performance audit
    • Accessibility review
  6. 061 week

    Launch

    A rehearsed, zero-downtime release with monitoring, analytics and a team ready to respond.

    • Launch plan
    • Monitoring & alerts
    • Handover documentation
  7. 07Ongoing

    Growth & Optimization

    We measure what users actually do, then keep improving UX, performance, SEO and conversion.

    • Analytics dashboards
    • A/B tests
    • Monthly roadmap
Lowered cost per qualified lead by 41% while tripling enrolments from paid media
Case study

Meridia LearningEducation6 months

Lowered cost per qualified lead by 41% while tripling enrolments from paid media

Fixing attribution, rebuilding landing pages and automating lead nurture turned paid acquisition into Meridia's most predictable growth channel.

Cost per qualified lead
-41%
Return on ad spend
+183%
Lead-to-enrolment rate
+7 pts

“For the first time we can see exactly which campaigns create enrolments, not just clicks. Cost per lead dropped quickly, and the weekly experiments keep compounding.”

Emily Carter
Emily CarterVP of Growth, Meridia Learning
FAQ

Meta advertising questions

Do you create the ad creative as well as managing campaigns?

Yes. Our designers and copywriters produce static, carousel and video creative built for testing, and our media team manages targeting, bidding and reporting.

How do you track leads and sales from Facebook ads?

We implement the Meta Pixel with the Conversions API, connect your CRM for offline conversions and report on cost per qualified lead and revenue — not just clicks.

Free audit

Request your free Meta ads audit

Share your goals and current results. We'll review your account and send prioritised recommendations.

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