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AISOFTAGENCY
Graphic & Branding

Logo & Brand Mark Design

A distinctive, versatile mark designed from strategy and crafted to work everywhere — from favicon to billboard.

  • 2–3 weeks
  • From $1,500
Overview

A great logo is simple enough to recognise at a glance and robust enough to carry your company for a decade. We explore multiple creative directions grounded in your positioning, then refine the chosen concept until every curve earns its place.

You receive a responsive logo family — primary, stacked, icon and monochrome versions — tested at every size and on every background, with files ready for web, print and product.

What's included

  • Brand discovery workshop
  • Three creative directions
  • Two rounds of refinement
  • Responsive logo variations
  • Legibility and accessibility testing

Deliverables

  1. 01Primary, secondary and icon marks
  2. 02SVG, PNG and PDF master files
  3. 03Colour and monochrome versions
  4. 04Mini usage guide

Technologies

  • Figma
  • Adobe Creative Cloud
Process

Digital product process

How we take websites, platforms and brands from first conversation to continuous growth.

  1. 011–2 weeks

    Discovery

    Workshops with your stakeholders to understand goals, users, constraints and what success looks like in numbers.

    • Goals & KPIs
    • Stakeholder interviews
    • Project brief
  2. 021–2 weeks

    Research & Strategy

    Market, competitor and user research turned into a clear product, content and technical strategy.

    • User journeys
    • Information architecture
    • Technical plan
  3. 032–4 weeks

    Design

    From wireframes to a polished design system and high-fidelity prototypes validated with real users.

    • Wireframes
    • Design system
    • Interactive prototype
  4. 044–12 weeks

    Development

    Senior engineers build in short sprints with weekly demos, code reviews and automated quality checks.

    • Sprint demos
    • Production code
    • CI/CD pipeline
  5. 051–2 weeks

    Testing

    Functional, performance, accessibility and security testing across devices before anything reaches users.

    • QA report
    • Performance audit
    • Accessibility review
  6. 061 week

    Launch

    A rehearsed, zero-downtime release with monitoring, analytics and a team ready to respond.

    • Launch plan
    • Monitoring & alerts
    • Handover documentation
  7. 07Ongoing

    Growth & Optimization

    We measure what users actually do, then keep improving UX, performance, SEO and conversion.

    • Analytics dashboards
    • A/B tests
    • Monthly roadmap
FAQ

Common questions

Can you redesign my existing logo instead of creating a new one?

Absolutely. Many clients have equity in their current mark. We often evolve an existing logo — refining proportions, typography and colour — so the brand feels modern without losing recognition.

What files will I receive at the end of a branding project?

You'll receive vector master files (SVG, PDF, AI), web-ready PNGs, colour codes for print and screen, font information, templates and brand guidelines — organised so anyone on your team can find the right asset.

How long does a brand identity project take?

A logo typically takes two to three weeks; a complete identity system with guidelines usually takes four to eight weeks, depending on the number of applications and stakeholders involved.

Let's build what's next

Have a project in mind?

Tell us where you want to go. We'll map the fastest route there — design, engineering, growth and AI included.