Case study · Food & beverage

Grew online revenue by 128% in six months after a headless commerce rebuild

A faster storefront, subscription experience and conversion programme turned an organic food brand's website into its fastest-growing sales channel.

Client: Verdeo Foods
Industry: Food & beverage
Timeline: 16 weeks
Services: Marketing, Web

Impact

The results

Conversion rate
+37%
1.6%2.2%
Largest Contentful Paint (mobile)
-68%
4.1s1.3s
Average order value
+21%
$42$51
Subscription share of revenue
+27 pts
6%33%

01

The challenge

Verdeo's online store struggled on mobile, where 78% of traffic arrived. Product pages took more than four seconds to load, checkout abandonment was high and subscriptions were handled through spreadsheets.

02

Strategy

We treated performance, conversion and acquisition as one system: a headless storefront for speed, a self-serve subscription model for retention and a CRO programme aligned with paid media so every improvement compounded.

Keep Shopify as the commerce engine, replace the storefront
Launch flexible subscriptions to grow recurring revenue
Fix attribution before scaling ad spend

03

Implementation

The Next.js storefront renders product and collection pages at the edge, with instant search and optimised imagery. Stripe-powered subscriptions let customers build, pause and reschedule boxes. Klaviyo lifecycle flows and server-side tracking connected marketing to real revenue.

04

The result

Online revenue grew 128% within six months, subscriptions became a third of revenue and paid campaigns scaled profitably thanks to accurate attribution.

Timeline

How the project unfolded

Phase 12 weeks
Audit & strategy
Analytics, UX and technical audit with a prioritised roadmap.
Phase 29 weeks
Design & build
Storefront, subscriptions and integrations built in weekly sprints.
Phase 32 weeks
Migration & launch
SEO-safe migration and zero-downtime launch.
Phase 4Ongoing
Optimise & scale
CRO experiments and paid media scaling.