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AISOFTAGENCY
Web Design & Development

Website Redesign & Performance Optimization

Modernise an underperforming site — or make your current one dramatically faster — without losing SEO.

  • 3–10 weeks
Overview

We audit what works today, keep the content and rankings you've earned and rebuild the experience around clearer journeys and modern performance standards.

For sites that need speed rather than a redesign, we tackle Core Web Vitals directly: images, scripts, rendering and hosting.

What's included

  • UX and conversion audit
  • SEO-safe migration and redirects
  • Core Web Vitals optimisation
  • Image and asset pipeline
  • Hosting and CDN tuning

Deliverables

  1. 01Audit and recommendations
  2. 02Redesigned or optimised site
  3. 03Before and after performance report

Technologies

  • Cloudflare
  • Next.js
Process

Digital product process

How we take websites, platforms and brands from first conversation to continuous growth.

  1. 011–2 weeks

    Discovery

    Workshops with your stakeholders to understand goals, users, constraints and what success looks like in numbers.

    • Goals & KPIs
    • Stakeholder interviews
    • Project brief
  2. 021–2 weeks

    Research & Strategy

    Market, competitor and user research turned into a clear product, content and technical strategy.

    • User journeys
    • Information architecture
    • Technical plan
  3. 032–4 weeks

    Design

    From wireframes to a polished design system and high-fidelity prototypes validated with real users.

    • Wireframes
    • Design system
    • Interactive prototype
  4. 044–12 weeks

    Development

    Senior engineers build in short sprints with weekly demos, code reviews and automated quality checks.

    • Sprint demos
    • Production code
    • CI/CD pipeline
  5. 051–2 weeks

    Testing

    Functional, performance, accessibility and security testing across devices before anything reaches users.

    • QA report
    • Performance audit
    • Accessibility review
  6. 061 week

    Launch

    A rehearsed, zero-downtime release with monitoring, analytics and a team ready to respond.

    • Launch plan
    • Monitoring & alerts
    • Handover documentation
  7. 07Ongoing

    Growth & Optimization

    We measure what users actually do, then keep improving UX, performance, SEO and conversion.

    • Analytics dashboards
    • A/B tests
    • Monthly roadmap
FAQ

Common questions

Which technologies do you use for websites and web apps?

Our core stack is TypeScript, React and Next.js on the frontend with Node.js, NestJS and PostgreSQL on the backend, deployed on AWS or Cloudflare with Docker. We also build on Shopify and WooCommerce when they're the right fit.

Can I update the website myself after launch?

Yes. Every site includes a content management system tailored to your content, with training for your team. Most updates — pages, blog posts, case studies and media — never require a developer.

Will my new website keep its SEO rankings?

We plan migrations carefully: preserving URLs where possible, mapping redirects, keeping metadata and structured data, and monitoring Search Console after launch to protect the rankings you've earned.

Let's build what's next

Have a project in mind?

Tell us where you want to go. We'll map the fastest route there — design, engineering, growth and AI included.